"We don’t like pictures like this. It is not good to deduce an entire country to the image of a person reaching out for food. It is not good for people to see us like this, and it is not good for us to see ourselves like this. This gives us no dignity. We don’t want to be shown as a country of people waiting for someone to bring us food. Congo has an incredible amount of farmland. An incredible amount of resources. Yes, we have a lot of problems. But food is not what we are reaching for. We need investment. We need the means to develop ourselves."
(Kinshasa, Democratic Republic of Congo)
So I decided to google ice bucket challenge to see if this viral gimmick was actually making a difference to the charities raising money for ALS research….So….
Since the videos starting going viral and being linked to raising money for ALS, the ALS Association HAS seen a monstrous jump in donations - in the same period last year, the organization raised 1+ million dollars, and this year has now raised 14+ million dollars.
I’m not sure how much “awareness” is being raised in a deeper way (other than the fact of the disease itself), but donations are happening and people are excited…Win/Win….Keep on icing!